6 Social Media Tips to Improve Nonprofit Organization Results
Nonprofit organizations exist to serve their communities, but these invaluable institutions also need to serve themselves to attract new audience members, keep their current audience members engaged, and improve the fundraising that is crucial to both ongoing and future endeavors. You probably already know that social media is the most effective way to get the […]
Facebook Notes: They’re Back, and They’re Better for Business
Remember Facebook Notes? It’s time to take a new look at an old feature, because the social media giant has given Notes a makeover that makes it attractive for individuals and businesses alike. Even though Facebook is the biggest social media player in the global game, it hasn’t waded far into the world of blogs. […]
3 Marketing Tips to Boost Association Member Retention
Attracting new members is a priority for any association, but retaining these busy people is crucial. When you get people to join your organization, how well you engage your members will have a lot to do with whether they will stay. In its annual association communication benchmarking survey, Association Adviser found that 66 percent of […]
Snap Up the Youth Market With Snapchat
Is your organization targeting the youth market with Instagram and Tumblr in your social media marketing? Great. But, you may have left one stone unturned: Snapchat, whose largest audience (37 percent) is 18- to 24-year-olds. Eighty-six percent of Snapchat users are in the millennial range, age 34 or younger; of these, 26 percent are age 13 […]
Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical […]
Leverage Twitter Ads to Drive Business and Engagement
With 500 million tweets sent each day by more than 300 million monthly active Twitter users — 80 percent of whom are using the platform on mobile devices — it’s a no-brainer to use Twitter for business. But not all businesses are using their accounts to their best advantage. While almost all of the top […]
Engage Millennials to Ensure Retention
If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation? […]
How to use Tumblr effectively for business
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions […]
10 Ways to Jazz Up Your Website
Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don’t draw attention through headlines, images, video and other vibrant site elements. We’ve compiled a list of 10 ways to jazz up your website to attract more attention. […]
Beyond Multitasking: Managing Your Time Without Information Overload
If your to-do list has you undone, your efforts to be productive may be leading you in the wrong direction. Multitasking, while fine when pairing tasks that don’t require much concentration, can actually limit your productivity and creativity because your thoughts are divided among tasks. Studies have even shown that multitasking and information overload can […]
