Find the Best Social Media Channel for Your Audience
You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience? While you should have a social-media strategy that includes multiple channels, you can avoid spending way […]
7 Key Ways LinkedIn Can Help Your Business Reach Your Audience
If you’re not actively using LinkedIn for your company’s marketing, you’re missing out on a huge potential audience. LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business. Here are […]
Key Components of Successful Marketing Campaigns
Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign. While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites […]
How to Spark Interest With Effective Blogging
Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your sites, and you can do it with storytelling rather than selling. Blogging effectively can reap significant rewards. Reach the readers you want to engage by […]
How to Increase Event Engagement with Live Tweeting
Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what’s happening. Live tweets can pull in new followers, raise more interest in your association and increase your influence within your area of interest. But like any collection of […]
10 eCommerce Best Practices That Will Boost Your Sales
Are your online sales increasing your bottom line? Are you using eCommerce solutions that position your company as a robust marketplace where shoppers can get merchandise that fills a need, solves a problem or enhances their lives? We’ve gathered some eCommerce best practices to pass along to you: Provide Answers Via Your Blog Use your […]
How to Hook Potential Customers with Funnel Marketing
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won’t catch them […]
Marketing to Millennials, Part 2: Tips for Publishers
In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment. In this post, we’re going to take a look at specific ways publishers can target this important demographic. Gain Trust Trust is important to Millennials. They connect […]
Marketing to Millennials, Part 1: How to Connect
Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re a varying group of 18- to 35-year-olds, and marketing to Millennials is a different prospect. This is not a monolithic group by any means. Millennials […]
6 Tips to Make Sure Your Writing is Really Done
Whether you’re writing an article, blog post or news release, it’s crucial to ensure your work is written in an authoritative yet approachable style. Making certain that your writing is free of typographical errors, misspellings and grammar blunders will improve content clarity and improve readability. That means more than skimming and running spell check to […]
