An article about a survey conducted by HubSpot caught my eye. Like so many other organizations, we utilize web forms to help identify potential clients. And, like other organizations I’ve…
Every time I review analytics, I’m reminded that content marketing works. Making your content marketing more effective doesn’t require massive shifts. You can impact results with small steps, like spotlighting…
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant…
Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways…
Your association performs an important function for people united by a common interest, career or goal. Members look to you for guidance, education and to stay informed. A well-run blog…
People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts. If you’re looking for a definitive answer, I…
People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for…
Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO…
Social media can be a powerful marketing tool for nonprofit organizations. Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages.…
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped…