Content Marketing

Social media can be a powerful marketing tool for nonprofit organizations. Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages.…

Publishers may be under-utilizing a platform with huge potential: video. In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference…

In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers. Rob Ristagno,…

Effective promotion is critical to the success of your event, but too often marketing and promotion activities end when the first session begins. To keep attendees engaged, generate interest from…

Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs – if your association produces any of these, you probably have staff members creating copy content every day. And, your writers…

There’s a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing’s line of magazines – frustration. Frustration prompted Peschke to start a magazine with the…