When the Extra Mile is the Most Important
Take it from us — printing can be complicated. Each project has its own needs and encounters its own complications throughout the printing process. Of course, hurdles of some kind are always anticipated, especially throughout the prepress process. As a print buyer, you want to be aware of the printing particulars that impact your print product; not line-by-line specifics. You don’t have time to get stuck in the weeds and lose sight of the bigger picture. When it comes to…
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New Walsworth webinar series will start with InDesign tips
Adobe InDesign is the industry standard for creating documents of all kinds: from brochures and catalogs to manuals, just to name a few. While InDesign offers creative professionals so many powerful features, it can be a little overwhelming at times. Oftentimes, we do the same InDesign tasks using the same tools and steps over and over, without the time to explore or learn if there are more efficient or more effective ways to accomplish a task. But we’re here to…
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Sailing Through Rough Seas
Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare with a comprehensive checklist. Each crewmember has their own predetermined responsibilities to prepare the ship for any potential problems. These lists include the expected, such as covering openings above deck (in some instances literally battening down the hatches) and securing loose items below. There are also the less obvious elements…
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Soothing the Impact of Subscription Fatigue
There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at least a handful of subscriptions. There seems to be new subscription-based businesses launching every day. But consulting giant Deloitte’s annual survey of Digital Media Trends suggests subscription fatigue may be setting in for consumers. They found that 40% of millennials and about 30% of Gen X and Gen Z were…
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Weathering the storm of compounded challenges at the USPS
I grew up in Wisconsin. I’ve lived here all my life. When I was a kid, my dad and I would stand outside and watch for tornados. It was not the smartest thing, but there is still something about ominous weather fronts that intrigue me. The smell in the air right before a thunderstorm, and the calm right before the wind hits take me right back to my childhood. Back then, storms and tornadoes were referred to by their strength, or even as “the storm…
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The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers’ disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles that debuted this year, according to the New York Post and annual data compiled by Professor Samir “Mr. Magazine” Husni, 2020 was a decent year…
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