USPS Announces Proposed Temporary Rate Adjustments for 2022 Peak Holiday Season
It’s time to prepare for shipping during the holiday season – and then some. On Aug. 10, the USPS filed a notice with the Postal Regulatory Commission (PRC) regarding temporary price adjustments for the upcoming peak holiday season. In the past, the Postal Service’s peak holiday season has occurred between the dates of Oct. 3 […]
The History of Walsworth’s Print Operation in Fulton, Missouri
Our Walsworth – Fulton location is a leader in the regional publication market and excels in production of magazines, journals and catalogs. The production of commercial publications in Fulton, Missouri, officially began in 1927, when Ovid K. Bell founded The Ovid Bell Press. However, the beginnings of what is today Walsworth – Fulton can be […]
Disability Representation in Publishing
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26. Disability Pride Month this July is the perfect time to take a look at the content you’re putting out. How inclusive is your publication? The […]
What We Can Predict About the Next USPS Pricing Increase
When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the last two increases? Postal rates just changed on July 10, and within a few days I was already fielding many questions like these. I don’t […]
How to Respond Creatively to Shifting Consumer Behavior in the Marketplace
The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer enough to just create attention-grabbing content. For long-term success, businesses need to look beyond marketing trends to be mindful of how they engage with their […]
The History of Walsworth’s Print Operation in Saint Joseph, Michigan
“‘I will endeavor to build a business with quality as a basic principle – quality of printing that bears distinction.’ -Ross G. Smith, founder of Imperial Printing Company, Saint Joseph Daily Press, 1914 Our Walsworth – Saint Joseph facility is the primary print facility for short- to medium-run magazines and journals and is an important […]
6 Most Common Mistakes We See in Prepress (and how to avoid them)
As a publisher you likely know this feeling: you spend countless hours on your print project and hold your breath as you hit the submit button. Then you exhale in relief, happy to be getting that big task off your plate. The last thing you want is to receive your proofs back with lots of […]
Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today’s consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and […]
Making a Way for Higher Education – Walsworth Scholarship Program
This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, Walsworth is committed to making a difference. In addition to the commitments made in each […]
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos […]
