Publishers Should Identify Niches to Increase Reader Engagement
“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do […]
How to design your book for Walsworth’s binding process
Preparing a book, catalog or magazine for printing is a detailed process. Walsworth offers many options for binding your publication, but each has its individual design requirements. Whether you choose hard cover Smyth Sewn, soft cover Perfect Bound, Mechanical Bound or Saddle Stitch, we want to help you be successful with the binding option that’s […]
5 Ways Your Association should be Using Video to Engage Members
Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members – methods like email, social media, print and your website – can help attract and engage members. Here are five […]
FAQs for Walsworth’s Customer Service Department in Michigan
Walsworth’s Customer Service Department serves a vital role in ensuring good customer experience. “We’re the liaison between the customer and the manufacturing plant,” said Jake Pschigoda. He oversees the Customer Service Department at Walsworth’s Saint Joseph, Michigan facility, which is primarily focused on magazine and catalog manufacturing. They receive orders from customers and enter jobs […]
A New Resource for Associations Preparing an RFP
You’ve probably seen it at your association office: an employee slumped over his or her desk, head in hands, stressing over the creation of a Request for Proposal (RFP). That despondency doesn’t have to be part-and-parcel of submitting an RFP. Our eBook, Creating a Successful RFP: A Guide for Associations, walks through the process step […]
A Day in the Life of a Startup Publisher: John Olsa’s Best Practices
In 2016, John Olsa left his longtime job to pursue a dream. He’d spent 15 years selling advertising for several publications, but was ready to start his own publishing company. Olsa serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads his small team in creating Great Lakes by Design and […]
A Day in the Life of a Startup Publisher: Meet John Olsa
In 2016, John Olsa left his career of 15 years to pursue a dream. He’d spent a decade and a half selling advertising for several publications, but was ready to start his own publishing company. Olsa now serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads a small team in […]
Finding the Right Video Production Partner
Video is a growing component of marketing, engagement, training and communication in general. Video marketing can be powerful, but your association may lack the resources to create and implement an effective strategy. Finding the Right Video Production Partner for your Organization is a valuable resource to begin planning your strategy and finding the right partner. […]
Establish Your Association as an Authority with the Right Blog Partner
Your association performs an important function for people united by a common interest, career or goal. Members look to you for guidance, education and to stay informed. A well-run blog can be key to establishing your association as an authority in the field. However, many associations do not have the staff or experience needed to […]
Finding the Right Association Event Coverage Partner
Professional event coverage can be a powerful tool to take your association event to the next level. Internal event coverage is different from outside media coverage, but can be just as useful. Finding the Right Event Coverage Partner for Your Association is a great resource to use when looking to expand or add coverage to […]
