The Growth of Magazine Apps | Part Two – Paid Digital Content
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers. Our series showcases notable statistics from the 2013/2014 MPA […]
The Growth of Magazine Apps | Part One – Readership
Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers. Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing […]
How to See Your Organization from Your Members’ Eyes
Perhaps you’re having a tough time recruiting new members to your trade organization. Or maybe the association member retention rate has hit the skids for your society organization. You know your organization is extremely beneficial; otherwise you wouldn’t be helping to run it. But your members may not think it’s valuable to them. What gives? […]
Social Media Priorities for Businesses: Where Should You Start?
Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: […]
Is Tumblr Right for Your Business?
Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up any number of customized blogs that feature photos, text, quotes, links, videos, music or any multimedia content of your choice from just about anywhere you […]
Need a Social Media Role Model? Consider Weird Al
Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve my social media savvy. One of my social media role models is fellow Kansas Citian Travis Wright. I’ve learned from his insights and I enjoy […]
Email Subject Lines That Get Opened (or not)
Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment. People who buy products marketed through email spend 138% more than people that do not receive email offers, according to research compiled from marketing agency […]
4 Tips to Help Busy Professionals Take Relaxing Vacations
For busy, plugged-in professionals, powering off the smartphone and not checking email for a day can actually be pretty stress-inducing, not to mention shutting the phone down for a weeklong vacation. Even if you dream of a work-free vacation, being disconnected from the office is easier said than done. Whether it’s a demanding project or […]
Increase Catalog Sales by Combining Print and Mobile
With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there’s no need for […]
How to Give Your App the Attention It Deserves
You’ve worked hard developing an app that will excite your readers. Rather than leaving it to chance that the app will be successful, Walsworth can help it take center stage when it’s launched with our new, and exclusive, A Practical Guide to a Successful App Launch. This helpful guide gives you a detailed roadmap for […]
