How to Increase Your Press Release’s Visibility
Press releases can be a valuable content marketing tool for promoting your online magazines, web catalog or any other aspect of your business or brand. But writing compelling copy is only half of the equation. Getting people to actually look at your release is the other. And there’s a rather simple way to gain more […]
Where to Find Creative Talent for Your Publication
Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need the talent to create it. Whether you’re looking for graphic designers to work on your series of lifestyle publications, writers to flesh out your digital […]
A Practical Guide to a Successful App Launch: Coming Soon!
When it comes to successfully launching an app, you have good news, bad news and great news. The good news is that apps are a booming business, that took in $25 billion last year alone. The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, […]
5 Reasons to Be Optimistic about Book Publishing
With the advent of digital everything, traditional book publishing may have lost some of the attention it used to command. But it certainly hasn’t lost any ground when it comes to sales or popularity. In fact, the book publishing industry is not only going strong, but it is embracing new technologies, evolving to meet new […]
How to Evaluate Your Online Presence
When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital magazine or other entity that relies on Internet activity to keep your business alive. Your company website is the core of your online presence, and […]
Email Marketing 101
Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships, that power will go untapped unless people actually open and act on your emails in the first place. Statistics for email open and click-through rates […]
How to Maximize Ad Views within Your Magazine App
In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is […]
Free Adobe Photoshop Extensions for Page Designers
Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you’re creating page layouts for print or mobile apps. […]
A Beginner’s Guide to the LinkedIn Publishing Platform
The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a business – and the publishing platform is a natural place to share these insights. And now, thanks to the publishing platform, you can both curate […]
Why Your Business Should Use Google Analytics
You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial iceberg when it comes to what this platform can do. Packed with powerful tools and amazing insights, Google Analytics can help your business better engage […]
