10 Common Punctuation Mistakes and How to Avoid Them
Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can’t pinpoint your mistake, something will look off about your message, making people less likely to trust what you’re trying to say. […]
Why Print Ads Still Dominate in a Mobile World
The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising. Would you like to boost advertising revenue? […]
How to Boost Customer Engagement with Multichannel Marketing
The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In order to get their attention and keep your brand in the forefront of their minds, you need to reach out and interact with them wherever […]
Writing a Successful Email
Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it? So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate […]
How to Use Social Media to Build Your Brand
Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your company from engaging on social media? With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. […]
Writing Successful Pay-Per-Click Ads for Your App
Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care. The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make […]
7 Essential SEO Tips and Techniques
Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning. While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much […]
How to Use Your Network to Promote Your App
Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership. Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to […]
The Power of Walsworth Apps – Audio and Video
What Is It? You can set up an audio or video file to be played by letting users tap the view area or by creating separate buttons with the Audio or Video action. The Play, Pause and Stop options are supported. Why Would You Use It? Audio and video overlays provide another interactive experience […]
Increase Readership and Advertising Value with In-App Deals
The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue. Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and […]
