How to Use Free Content to Attract New Customers
Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat. This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising […]
The Power of Walsworth Apps – Button Overlays
What Is It? Button overlays provide links to websites, to another page, or to other articles. Buttons can also trigger a pop-up. Why Would You Use It? Button overlays give you the ability to offer additional content to your readers, without having to create that content. Simply place a button overlay on a piece of […]
5 Steps to Creating an Email Opt-in Form that Drives Results
Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form. The form gives people the choice of signing up for your emails or not, a move that […]
The Power of Walsworth Apps – Panorama
What Is It? The Panorama overlay provides the illusion of viewing an image from a 360-degree perspective. You can create a panorama effect that lets users feel like they are in a certain place (see the examples below). Why Would You Use It? This is a powerful way to show real estate listings. Realtors can […]
Professional Publisher Association’s Survey Provides Positive News
MediaWeek.com reported the results of the Professional Publishers Association’s Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights of the survey results include: Digital revenue income increased 32%, up 15% from the prior year. Digital represents nearly a third of total revenues across […]
10 Tips for Designing an Amazing Book Cover
According to Bowker, the official ISBN Agency for the United States and its territories, the number of self-published books skyrocketed to more than 391,000 in 2012, up more than 59 percent from the previous year. Bowker noted traditional publishing is still on the rise too. Your book has to compete with all of these for […]
The Power of Walsworth Apps – Forms
What Is It? Forms allow you to collect information directly from your readers. Upon submission, the data is emailed to a designated address. Walsworth Forms are often used for contact or registration purposes. You can also utilize these forms in an app and have it function like as a landing page. The landing page features […]
8 Tools to Enhance Your Social Media Marketing
Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help. 1. RivallQ This analysis platform lets you keep an eye on the […]
The Power of Walsworth Apps – Scratch Off
What Is It? Scratch Off initially shows on the top of two photos that are stacked. See examples of this Walsworth App below. The user can then swipe the top of the photo, much like a scratch-off ticket, to reveal the bottom image. Scratch Off is a fun way to reveal the announcement of a […]
How to Create Compelling App Descriptions
Having an amazing app you want to share with the world is good, but it won’t mean much unless you can entice people to actually try it. You’ll have a better chance of getting people to download your app if you take the time to create a compelling app description. These tips can help. Pique […]
