Walsworth Blog

Is Your Digital Presence Good for Business?

When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind?

  • “I don’t know how my website is performing.”
  • “I’m not getting enough traffic to my website.”
  • “I don’t know how my email newsletter is performing.”
  • “How do I attract more subscribers to my eNewsletter?”
Read More >

10 Ways to Jazz Up Your Website

Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don't draw attention through headlines, images, video and other vibrant site elements.

Read More >

Beyond Multitasking: Managing Your Time Without Information Overload

If your to-do list has you undone, your efforts to be productive may be leading you in the wrong direction. Multitasking, while fine when pairing tasks that don't require much concentration, can actually limit your productivity and creativity because your thoughts are divided among tasks. Studies have even shown that multitasking and information overload can reduce IQ and cause brain impairment.

Read More >

Find the Best Social Media Channel for Your Audience

You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience?

While you should have a social-media strategy that includes multiple channels, you can avoid spending way too much time marketing, communicating and interacting on social media by putting your greatest efforts into the site that makes the most sense for your company.

Here are a few insights into the major players in the social media world and which may be the best social media channel for your audience.

Read More >

How to Harness the Power of Case Studies

When marketing your products or services, don't neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else's experiences.

Potential customers won't rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than your press releases, white papers and blog posts can do. In this format, the case study tells a story, much like a newspaper feature story, with a narrative that personalizes your company and what it offers.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits