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Business Strategy
James Gilligan

A Rosy Outlook for Books

Books have seen steady sales throughout the pandemic — and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book publishing, an industry that faced

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Sweet Spot Catalog
Business Strategy
James Gilligan

Communication Creates Prepress Perfection

Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at their core. Their content must

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Sweet Spot Books
Business Strategy
James Gilligan

Finding a Book Printer that Matches Your Mindset

Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost factors when it comes to

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Printing
James Gilligan

G7 Master Printer Certification Explained

Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn’t matter whether it’s a B2B catalog, a niche interest magazine, or something

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