Walsworth Blog

Stop Coaching Positive Survey Responses

I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive.

It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company began the practice of ending every interaction with a plea to rate their service a 9 or 10, even when they couldn’t resolve my issue or weren’t particularly helpful.


Do you understand that you’re implying you don’t want my feedback unless it’s positive? And, what real value is there in that?

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How to Promote Your iOS App

Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you with these decisions, that’s just one part of the equation. The other part is telling the world about your brand new app. This is where Apple can offer some muscle.

Apple promises to help you reach more iOS users with its tool, iAdWorkbench, which was released last in June 2013. For as little as $50, you can begin to advertise your app and participate in iOS ad campaigns, customize who sees your ads, and make banner ads easier.

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How to Build a Loyal Magazine Audience

The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty.

Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the action is, never stopping to take note of exactly what they’re reading unless they end up at a destination so frequently that it becomes part of their browsing routine. That’s bad for most sites, but it’s good for those that place a premium on delivering great content.

That’s where magazines come in. The truth is, loyalty does exist in today’s age. It’s just harder to build. If you show that your magazine is worth the time and money of your customers, you’ll succeed. To do this, though, you’ll have to ensure that all of your customers’ bases are covered.

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10 Essential Proofreading Tips

A book publishing company hires professional proofreaders who make sure publications contain no grammar or spelling errors. As a small business owner or associate, you may not be in a position to hire a proofreader to go over material you have written for your website or brochure – you might be one of those CEOs who must do everything from sales to janitorial services.

Proofreading your own work can be tricky, as your brain tends to skip mistakes that are obvious to others. Here are ten essential proofreading tips to make sure your results are clean, polished and ready to impress your clients.

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Magazine Media Delivers Powerful Relationships

Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com):

  • The top 25 print magazines reach 48% more adults than the top 25 prime time television shows.
  • There are currently 7,390 print magazines published in the U.S. today—the most in 10 years.
  • 105 print magazines have been around and thriving for 50 years or more; only nine TV programs can boast the same.
  • Magazines rank as the #1 medium for advertising acceptance (76%); TV ranked third.
  • Consumers’ favorite places to look at ads: 45% print magazine, 23% TV show, 11% website.

Today’s successful magazine publishers understand they must be present in every platform (print, tablet, smartphone, or on the web) and they need to build brand awareness and make their content available anywhere, anytime and on any device.

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