How to Elevate Your City/Regional Magazine for Less
As a publisher of a city or regional publication, you understand better than anyone how important it is to create a magazine that exudes quality. Local magazines hold a unique…
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U.S. Postal Service Proposes Temporary Rate Changes for 2024 Holiday Shipping Season
In an effort to ensure smooth operations and on-time delivery during the upcoming peak season, the United States Postal Service (USPS) announced on Thursday, Sept. 5 their intention to temporarily…
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How Local Magazines Win the Hearts of Their Readers
Local publications, like city and regional magazines, comprise a unique class. That’s because most people like where they live, and they enjoy reading content that echoes the best aspects of…
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Color Correct: Why and How to Achieve Accurate Color Representation in Print
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also…
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Streamlined Solutions for Local Magazine Printing and Distribution
You have a lot on your plate as a publisher of local periodicals like city/regional magazines. Many of these publications require high-end production for a readership that views them as…
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Building Community Through Print: Cost-Effective Strategies for City/Regional Magazines
In today’s digital age, print media faces unique challenges. However, city and regional magazines continue to hold a special place in the hearts of their communities. By focusing on building…
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10 Tips for Advertising in City/Regional Magazines
Promoting your local business can be tricky, especially if you’re small- to medium-sized with a limited marketing budget. You’ve likely tried a variety of media to find the right formula.…
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Standing Out in a Crowded Market: How Local Magazines Can Build Engagement
In today’s digital age, where information is readily available at our fingertips, the role of print media has evolved. Local magazines, with their ability to delve deep into community stories…
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Understanding Printing Costs: A Breakdown of Factors
For publishers, the cost of printing is a significant factor in determining the viability, and ultimately the profitability of a project. Whether you’re producing a book, magazine or catalog, it’s…
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CreativePro Week: Getting It Right, Right From the Start With James Wamser
Last week at the annual CreativePro Week conference, James Wamser, Walsworth’s Adobe Certified Instructor, presented a session titled “Getting it Right, Right From the Start.” This session focused on helping…
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