As a publisher of a city or regional publication, you understand better than anyone how important it is to create a magazine that exudes quality. Local magazines hold a unique…
In an effort to ensure smooth operations and on-time delivery during the upcoming peak season, the United States Postal Service (USPS) announced on Thursday, Sept. 5 their intention to temporarily…
Local publications, like city and regional magazines, comprise a unique class. That’s because most people like where they live, and they enjoy reading content that echoes the best aspects of…
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also…
You have a lot on your plate as a publisher of local periodicals like city/regional magazines. Many of these publications require high-end production for a readership that views them as…
In today’s digital age, print media faces unique challenges. However, city and regional magazines continue to hold a special place in the hearts of their communities. By focusing on building…
Promoting your local business can be tricky, especially if you’re small- to medium-sized with a limited marketing budget. You’ve likely tried a variety of media to find the right formula.…
In today’s digital age, where information is readily available at our fingertips, the role of print media has evolved. Local magazines, with their ability to delve deep into community stories…
For publishers, the cost of printing is a significant factor in determining the viability, and ultimately the profitability of a project. Whether you’re producing a book, magazine or catalog, it’s…
Last week at the annual CreativePro Week conference, James Wamser, Walsworth’s Adobe Certified Instructor, presented a session titled “Getting it Right, Right From the Start.” This session focused on helping…