Anyone who’s gone through the process of creating and distributing a magazine will tell you that it’s hard work. Creating a magazine involves a lot of moving parts – having…
Despite constantly advancing technology shifting us further towards digital forms of media, print is still very much alive, and magazines can still be a profitable endeavor. But if you’re considering…
Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that…
Adobe recently rolled out significant updates to its Creative Suite, bringing notable changes to Adobe InDesign, Illustrator, and Photoshop. Several of these updates integrate generative AI into the Adobe design…
No one would argue about the value of a well-designed book cover. As author Paul Jenkins reminds us in a 2022 Brilliantio article, “Why Book Covers Are Important,” the book’s…
The United States Postal Service recently approved a new program incentivizing mail owners to increase their mail volume during the 2024 calendar year. This brand-new Mail Growth Incentive program offers…
In the age of digital dominance, businesses must make sure their marketing strategies are relevant and efficient. By embracing the power of combining printed and digital catalogs, catalogers can elevate…
To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet…
Businesses rely heavily on effective catalog management to showcase their products and reach potential customers, even in today’s fast-paced and digital world. Many use the same layout, graphics and other…
Do you know much about the history of catalogs? Any idea of when the first catalog was printed? Want to take a guess before reading on? If you don’t already…