Would You Benefit from a Branded Digital Storefront?
You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production and fulfillment as well. Demand-driven programs not only make you more customer responsive, but also reduce costs. And one of the most effective automation tools is a branded digital storefront. Digital Storefronts Relieve a Lot of Headaches Storefronts are ideal for serving geographically dispersed sales teams, distributors and other channel…
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Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist
In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas on a website, magazines would “run on ‘native’ applications [those developed by the publisher] on mobile operating systems like Apple’s iOS, and thus would possess the dazzling functions of true software.” Pontin continued, “For traditional publishers, the scheme was alluring. Because they were once again…
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Our Supply Chain Has You Covered
The world is experiencing something we’ve never seen before. People have many things to worry about, but the status of your printed project doesn’t need to be one of them. We assure you, Walsworth is well positioned in regards to supply chain matters. We have aligned our company with the world’s best manufacturers of all items related to the printing business. The vendors that supply our paper, transportation, plates, ink, adhesives and bindery materials, along with many other vendors that…
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Walsworth’s Response to COVID-19
As the world adapts to prevent the spread of COVID-19, Walsworth is taking extra precautions to keep our employees and communities safe while continuing to meet the needs of our customers. In addition to following state and municipal regulations, we have updated our policies to further prevent spreading the new coronavirus. We have implemented the following policies to ensure we deliver the service, quality product and on-time delivery our customers expect while keeping our employees healthy. We are prohibiting business-related…
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Custom Publishing Rises Again — How to Make It Work for Your Magazine
If you’re a magazine publisher, chances are you’re looking for new ways to give your bottom line a lift. Maybe you’re thinking about approaches to help your advertisers speak more effectively to your readers or investing more time, effort and money in social media, video, podcasts, blogs and other online strategies and tactics. But have you tried going back to something that began with magazines to help them use resources they already had to build revenue? Whatever you call it,…
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Walsworth-printed Book Wins Automotive Media Association Award
Congratulations to The Speed Kings: The Rise and Fall of Motordrome Racing by Don Emde. This gorgeous book was recently awarded the Motor Press Guild Best Book of the Year honor for 2019. This is the first time in MPG’s 36-year history that the MPG Best Book of the Year honor was awarded to a book on motorcycling. The Book The Speed Kings is an impressive piece of printing. Size 12×10 landscape, with 372 pages, cardinal red endsheets and four-color…
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