The Battle to Gain Consumer Trust in Advertising
We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels…
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Building a Mentorship Program for your Association
Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step. Why do I need a mentorship program? Creating a mentorship program provides tangible support of membership benefits. Members join associations, in part, for networking opportunities. A mentorship program provides ample opportunities. Not only could a member potentially be connected with a mentor they might not have otherwise met, that…
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Incorporating video into your B2B marketing strategy
People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy? It’s not everything, but monetizing video can be a key tool in your marketing plan. Incorporating videos does not have to be expensive, time-consuming or complicated. A little bit of effort can result in a more engaged audience. Plan ahead A little bit of planning keeps…
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Create a successful print project with Walsworth’s new ebook
Printing projects can be complicated. Many steps follow the moment an idea is first conceived. Every piece requires meticulous review. Walsworth created Keys to a Successful Print Project to help you through the process. As Customer Service and Pre-press Manager Julie Huffmon said, the true key is “Planning, planning, planning!” The beginningAt the start of a printing project, there’s an extensive list of tasks to complete. This eBook contains a Getting Started section to help you organize. The burden at…
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Keys to a successful printing project: Mailing
As freshly printed books, magazines or catalogs roll off the press, it’s time to send them out into the world. That’s where mailing comes in. More than meets the eyeCustomer Service Manager Jake Pschigoda believes mailing is a frequently overlooked part of printing because it can be a tedious process. “The USPS has a five-inch thick manual of just rules and regulations and different postal types,” he explained. “To the common person, it’s painful. It’s hard to get anywhere in…
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First steps toward a successful printing project
The key to a successful print project: “Planning, planning, planning!” said Walsworth Customer Service and Pre-press Manager Julie Huffmon. Taking care at every stage will help ensure the best final product for your company – and will avoid any potentially costly mistakes. The beginning steps are key. Getting started Create a checklist. Everyone makes mistakes sometimes, no matter how long they’ve been doing this. Creating a checklist at the beginning will prevent oversights later on – when mistakes become costly…
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