How Publishers Can Drive Revenue With a Content Hub
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you). As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a Walsworth sales representative, is an experienced…
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Announcing an exciting new ebook for associations!
Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook to assist associations with membership growth and retention called Making it Easier. CornerstonesThis eBook builds upon four cornerstones: engage, retain, balance and sustain. It covers how to engage with association members, how to retain those members, how to balance the mix of print and digital, and how to sustain your…
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Raking in Revenue through eCommerce
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super Niche conference in Charlotte, North Carolina. In her presentation titled Build It and They Will Shop! How to Develop Your Brand’s Online Store, she outlined four basic steps to build and bring in revenue through eCommerce stores. What goes in the storeFirst, you have to figure out what you’re going…
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How Publishers are Driving Revenue Through Analytics
You may be missing one key to growing your publication’s business: analytics. There are plenty of reasons you may not be using them. “I don’t like numbers.” “They don’t tell me much.” “I haven’t got the data.” “It’s too expensive.” Stop. Right now. With the excuses. Eric Shanfelt has worked in digital media and marketing for more than 20 years. He delivered a presentation to magazine publishers titled Analytics: The Key to Driving More Revenue at the Niche Digital Conference…
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Managing the Mix of Print and Digital Communications
More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics. Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways in which this information is distributed to members has changed dramatically in the past 20 years. According to the same study by Abila, millennials, who…
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Monetizing Video for Your Printed Publication
Publishers may be under-utilizing a platform with huge potential: video. In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado. There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement and loyalty, and bring in organic traffic. There’s also the potential to bring in revenue. Tim Hermes, founder and publisher of VerticalFeed, said it’s not…
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