Five Steps to Creating Great Interactive Content
As covered in our two previous blog posts, Your Opportunity with Walsworth Apps and How Apps Can Help You Reach More Readers, your app can offer value above and beyond your print publication. Much of that value is realized through a rich, interactive reading experience – touching, swiping, zooming, animation, video, etc. The possibilities are […]
Why Instagram May Be Instagreat for Your Business
You’re probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business. Similar to points made in our How to Make Pinterest Work for Your Business post, Instagram is best for ideas that can be communicated visually, whether with […]
What Makes a Great Landing Page?
In our previous Why Landing Pages Are Critical to Your Success post, we talked about the importance of landing pages in your overall marketing campaign. To recap, landing pages can be thought of as transactional pages – pages that capture information through a subscription to a newsletter, a download link to a white paper or […]
How to Approach SEO in a Hummingbird World
First, there was Panda. Then, there was Penguin. Now, it’s Hummingbird. Sound like a lineup for a local zoo? Nope, it’s just Google, redesigning the proprietary algorithm that defines which sites show up where in its search results. A few weeks ago, Google announced the rollout of its most recent search algorithm, dubbed Hummingbird and […]
Why Landing Pages Are Critical to Your Success
If you have a website, whether you maintain it yourself or hire someone else to do the work, chances are you’ve heard of landing pages. But do you really know what they are and how they can help you market your company and its products? And, does it matter if online search results for your […]
How to Make Pinterest Work for Your Business
Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing tool. Since Pinterest is a visual medium, understanding how to get the most with Pinterest to help market your products is a cinch if you’re […]
Key Benefits for Using Google+
As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them. This can be especially true for organizations in the business-to-business (B2B) space where building a social media following can be more challenging. While social media […]
Is Social Media Right for Your Organization?
The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t […]
8 Key Components of Integrated Marketing
In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services. Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a […]
Walsworth Featured on Fox Business Network®
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network® during the Willis Report. The story focuses on our complete set of printing capabilities as well as the new solutions recently rolled out at the […]
