10 Helpful Photoshop CC® Features for Designers
If you are a professional designer like me, you probably get pumped up when you find tools that help make your job easier by saving time and enhancing quality. Version 14.0 of Adobe® Photoshop®, commonly known as Photoshop CC, did just that by improving capabilities from previous versions as well as by adding brand new […]
Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You’d cover costs and then some. Now? Not so much. Reducing costs and fighting for share of the advertising budget […]
What Your Business Should Know about Wikipedia
Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results. So, if a company is working to increase online visibility, shouldn’t they make sure their organization is referenced in Wikipedia as part […]
Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information. In my experience, informal feedback is a fickle animal that comes […]
iOS 7 – Swallowing the Red Pill
Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality. With […]
Five Effective Free Report Strategies
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the […]
Friday Fun – How Well Do You See Color?
As stated on X-Rite’s Online Color Challenge, one out of 255 women and one out of 12 men have some form of color vision deficiency. When you think about how much we value color accuracy in our publications, especially when promoting a brand or product, it’s interesting to consider that some portion of readers can’t […]
10 Adobe® InDesign® Features to Help Designers
If you are a professional page-layout designer, or have professional designers on your staff, you’re probably interested in knowing if new software versions will have a real impact on efficiency. The latest version of Adobe® InDesign® is 9.1, which is known commercially as Adobe InDesign CC. This version includes the following 10 features that can […]
How to Choose the Right Walsworth App
Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With Walsworth Apps, the interactive capabilities of apps will enhance your print content, offering more value to your readers and more revenue to you. Walsworth offers three approaches to app design: App Now takes your existing print publication […]
How to Build and Grow Your Email List
Email marketing is powerful, low cost and effective, but you have to figure out what works best for your audience. The beauty is that depending on your email service provider (ESP), you should have access to metrics such as open rates and click-through rates, and you can test items rapidly to see what works. We’ll […]
