Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines reach 48% more adults than the top 25 prime time television shows. There are currently 7,390 print magazines published in the U.S. today—the most in […]
5 Content Marketing Trends for 2014
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies. The Content Marketing Institute recently produced […]
Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.” Like any other marketing […]
How to Find the Best Keywords or Phrases
Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail varieties. Get it? OK, maybe that’s not all that intriguing, and maybe the members of your social network would simply find this bit of trivia […]
Five Steps to Creating Great Interactive Content
As covered in our two previous blog posts, Your Opportunity with Walsworth Apps and How Apps Can Help You Reach More Readers, your app can offer value above and beyond your print publication. Much of that value is realized through a rich, interactive reading experience – touching, swiping, zooming, animation, video, etc. The possibilities are […]
Why Instagram May Be Instagreat for Your Business
You’re probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business. Similar to points made in our How to Make Pinterest Work for Your Business post, Instagram is best for ideas that can be communicated visually, whether with […]
What Makes a Great Landing Page?
In our previous Why Landing Pages Are Critical to Your Success post, we talked about the importance of landing pages in your overall marketing campaign. To recap, landing pages can be thought of as transactional pages – pages that capture information through a subscription to a newsletter, a download link to a white paper or […]
How to Approach SEO in a Hummingbird World
First, there was Panda. Then, there was Penguin. Now, it’s Hummingbird. Sound like a lineup for a local zoo? Nope, it’s just Google, redesigning the proprietary algorithm that defines which sites show up where in its search results. A few weeks ago, Google announced the rollout of its most recent search algorithm, dubbed Hummingbird and […]
Why Landing Pages Are Critical to Your Success
If you have a website, whether you maintain it yourself or hire someone else to do the work, chances are you’ve heard of landing pages. But do you really know what they are and how they can help you market your company and its products? And, does it matter if online search results for your […]
How to Make Pinterest Work for Your Business
Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing tool. Since Pinterest is a visual medium, understanding how to get the most with Pinterest to help market your products is a cinch if you’re […]
