7 Essential SEO Tips and Techniques
Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning. While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much […]
Increase Readership and Advertising Value with In-App Deals
The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue. Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and […]
How to Use Free Content to Attract New Customers
Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat. This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising […]
5 Steps to Creating an Email Opt-in Form that Drives Results
Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form. The form gives people the choice of signing up for your emails or not, a move that […]
8 Tools to Enhance Your Social Media Marketing
Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help. 1. RivallQ This analysis platform lets you keep an eye on the […]
Simple Website Errors You Can Avoid
Got a website? Great! So when’s the last time you really looked at it – we mean really looked at it – with a super-critical eye? You should be doing that on a regular basis. Why? Because even tiny errors – ones that are easy to overlook, especially if you’re really familiar with your site […]
EPUB, PDF or Digital Publication?
Brochure, digital magazine, ebook: To deliver each of these content formats digitally while respecting the user experience, you’ll need to select the right format. EPUB, PDF and digital publishing files all provide faithful media representations across devices, but work best for certain content types. Ensure your project’s success by learning when to use each file […]
How to Create an Editorial Calendar
Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful […]
10 Essentials of Creating an Effective Blog
You may know that a company blog can be good for business, but you may be less certain about what it takes to create an effective one. Producing a high-quality blog is not difficult; especially if you stick with 10 tips that can help you get started. Pick a unique themeYour blog’s theme sets the […]
How to Promote Your iOS App
Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you with these decisions, that’s just one part of the equation. The other part is telling the world about your brand new app. This is where […]
