Social Media Priorities for Businesses: Where Should You Start?
Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: […]
Is Tumblr Right for Your Business?
Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up any number of customized blogs that feature photos, text, quotes, links, videos, music or any multimedia content of your choice from just about anywhere you […]
Need a Social Media Role Model? Consider Weird Al
Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve my social media savvy. One of my social media role models is fellow Kansas Citian Travis Wright. I’ve learned from his insights and I enjoy […]
A Beginner’s Guide to the LinkedIn Publishing Platform
The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a business – and the publishing platform is a natural place to share these insights. And now, thanks to the publishing platform, you can both curate […]
How to Boost Customer Engagement with Multichannel Marketing
The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In order to get their attention and keep your brand in the forefront of their minds, you need to reach out and interact with them wherever […]
How to Use Social Media to Build Your Brand
Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your company from engaging on social media? With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. […]
8 Tools to Enhance Your Social Media Marketing
Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help. 1. RivallQ This analysis platform lets you keep an eye on the […]
Why Instagram May Be Instagreat for Your Business
You’re probably already aware that Instagram is a place to post and view images. What may not be as clear is how using Instagram can benefit your business. Similar to points made in our How to Make Pinterest Work for Your Business post, Instagram is best for ideas that can be communicated visually, whether with […]
How to Make Pinterest Work for Your Business
Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing tool. Since Pinterest is a visual medium, understanding how to get the most with Pinterest to help market your products is a cinch if you’re […]
Key Benefits for Using Google+
As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them. This can be especially true for organizations in the business-to-business (B2B) space where building a social media following can be more challenging. While social media […]
