Personalized Data Drive Customer Engagement and Satisfaction
“But you don’t understand me.” This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers’ relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will Explode This Holiday Season, Putting Retailers’ Online Strategies To The Test by Pamela N. Danziger, a senior contributor on retail. Simply put, everyone wants to…
Read More
Why Your Mail or Packages Could Be Delayed
I am privileged in my role with Walsworth to participate in the U.S. Postal Service’s Areas Inspiring Mail meetings. These gatherings are held with participants from the USPS and individuals from the mailing industry. Participation is a great way to stay on top of changes and innovations that the post office is making and connects you with key people in the postal service. As a mailer, it gives you access to members of the postal service with whom you would not normally be able…
Read More
Tips for Building a Magazine Staff
If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It’s just that some niches are bigger than others. For example, People fills the celebrity gossip niche, and GQ has mastered the men’s fashion nook. Even Time…
Read More
Do you have a Gen Z in your life?
Generation Z, or Gen Z, is now in the 8 to 23 age range. Do you have someone that age in your family? I do. My niece is 9 years old and acts 13. However, she does fall in this generation of people who were born into technology. From birth, she has grown up with an iPad and soon will most likely have a cell phone. She messages and FaceTimes constantly. She is always in touch, digitally of course, with her…
Read More
Walsworth’s Commitment to the Environment
At Walsworth, “Creating value for our customers, employees and communities” is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the paper we use to the equipment we run, here are some of the ways Walsworth practices good environmental stewardship. Protecting Our Forests Walsworth has achieved Forest Stewardship Council® (FSC®) and SFI certifications. These are independent organizations that seek to protect our forests. Through their many efforts, they ensure that the…
Read More
Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some workers return to traditional office settings either full or part time. This means that all businesses – especially B2B marketing organizations – need to better refine their abilities to connect with remote-based clients. On the positive front, many companies and their remote workers have now gotten through the rushed startup…
Read More