Your blog is more than a mouthpiece for your business. It's also a place to share stories – real, human experiences that can help create valuable connections with the people who read your posts.
We're not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod to the early years of blogging in the late 1990s when blogs were essentially shared journals. While you should choose stories that you feel will resonate with others because of their own experiences or to touch their heart or funny bone, try to tie into what your company or publication represents and has to offer.Read More >