Where Does Your Mail Moment Occur?
Do you always do certain things in your life in the same place? I know, weird question. Let me tell you what I mean. Recently, the post office sent out a marketing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three generations (ages 18 to 75) that asked different things about the in-home mail experience. It was filled with stats. For instance, Millennial’s consider a package more important than other mail. They are also more…
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A Celebration of Walsworth’s Key Resource – Our People
Ask most any employee in one of Walsworth’s Marceline or Brookfield, Missouri facilities, and they’d likely be able to tell you that the company’s Master Printers program is a celebration of dedication and experience. Decades ago when a graphic arts association closed its doors and their Master Printers program ceased to exist, Walsworth decided to continue and expand upon the program. Walsworth’s Master Printers program recognizes employees for their performance and length of service to the company. Awardees represent all…
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Are Your Lead Capture Methods Working This Well?
An article about a survey conducted by HubSpot caught my eye. Like so many other organizations, we utilize web forms to help identify potential clients. And, like other organizations I’ve talked to, we aren’t always certain we’re doing things as effectively as possible. So, when I saw the article title, Forms Aren’t Dead: The State of Email Lead Capture, I was interested immediately. Even given the caveats regarding the number of survey respondents and some murkiness surrounding conversion rate calculation…
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The World of Warcraft Diary – A designer’s insights into game development
When John Staats heard a news story that reminded him how difficult game development is, he thought it would be great if gaming enthusiasts knew what goes into creating an engaging multiplayer game. And then he remembered his extensive notes from his time on the design team of Blizzard’s wildly popular online role-playing game, World of Warcraft. Over the next couple of years, Staats turned those notes into The World of Warcraft Diary, and he was gracious enough to spend…
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A Day in the Life: How Paul Gatza Became an Association Leader for Craft Beer Brewers
Paul Gatza started working for the Brewers Association (BA) in 1998, an organization he hadn’t even known existed just a few years before he joined them. Now Director of the division of BA for professional brewers, he was originally recruited to head up the American Homebrewers Association (AHA), the division of BA dedicated to amateur brewers. We’re grateful that Paul took time from his busy schedule to share his story about being a leader in an association that has helped…
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Walsworth Michigan Facility Renews G7 Color Qualification
Reliable color accuracy. That’s what G7® Qualification is all about. “I’m proud of our manufacturing team and their commitment to providing the best quality product in the industry. This process gives a predictable outcome from files to print, making everyone’s job easier. G7® certification solves the complexity of delivering the most accurate color reproduction possible to our customers,” said Phil Archer, General Manager of Walsworth’s Michigan print facility. G7® is an industry-leading set of specifications from Idealliance® for achieving visual…
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