The Industry-Focused Event Every Association Publisher Should Attend
Think of all the events geared specifically toward helping associations and association publishers find success. How many did you come up with? There aren’t many. That makes Association Media & Publishing’s annual meeting all the more special. It’s one of the few events that can help associations in their endeavors to grow memberships and keep members engaged. It is one of the few events focused on immersing attendees in association success models, best practices and insights from industry peers. The…
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How Micro-Volunteering Opportunities Can Engage Your Membership
Micro-volunteering. It’s a new term for me, but the concept makes complete sense. The term refers to volunteer opportunities to complete small tasks necessary for the success of a larger project. The opportunities typically take only minutes or an hour to complete and don’t require a long-term commitment. Your association staff is busy. Your members are busy. No one has the bandwidth to take on new projects, even when they may be impactful. It’s the familiar struggle to balance “need…
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How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren’t leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with Paul DeHart, the CEO of digital publishing software provider BlueToad, on the importance of digital editions for magazine publishers and how those publishers can be…
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Danchuk’s App is a Case Study of Mobile Success
It might surprise readers to notice that Walsworth posts articles about developing mobile apps fairly often. Some might think mobile apps would threaten our core business of print manufacturing. But we’ve come to understand how print and mobile complement each other. Whether our story has been about creating award winning mobile apps, or how associations can use mobile apps to engage their members, our articles have focused on utilizing mobile technology to help organizations improve results with the content they’ve…
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Behind the Scenes: Employee Spotlight on Ed Kennedy
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Ed Kennedy has been our head of Human Resources for more than 20 years. As he prepares for retirement at the end of the year, he leaves…
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A Storytelling Partnership That Enhanced Member Engagement
Since associations are always looking for innovative ways to improve member engagement, we’re always happy to hear about and share ideas that are working. As we describe in Make Connections and Engage Readers with Storytelling, the idea of using personal stories to engage readers isn’t new. And as we shared very recently, associations are successfully using storytelling to engage members at association events too. So, when we saw that the American Geophysical Union (AGU) had partnered with StoryCorps to create…
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