Announcing Engage – A Mobile App for Associations
How is your association utilizing mobile devices to engage your members? If your organization is like many we’ve spoken with, chances are good that you aren’t yet taking full advantage of what mobile can accomplish. Engage, Walsworth’s newest app platform, can help. Powered by a platform built with associations in mind, Walsworth’s Engage apps are stacked with functionality associations need to increase member engagement and provide an easy and affordable way to leverage mobile to extend the reach and engagement…
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Inspired Print – Surviving the Decluttering Craze
Does your print spark joy? With much of the United States taken up with KonMari fever – the famous decluttering method made famous by tidying expert Marie Kondo – people are ridding themselves of everything that doesn’t spark joy. The decluttering craze started with Kondo’s bestselling book, “The Life-Changing Magic of Tidying Up,” and reached an even wider audience with her Netflix show, “Tidying Up with Marie Kondo,” which debuted at the beginning of 2019. Thrift stores have reported a…
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Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we’ve prepared a list of trends to help you reach and engage your target customers. Building trust A common thread that seems to be running through…
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Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back for more. You’re already building networking time into your events. Arrange for some of those networking activities to be directed by members who have stories…
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One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They’ve been a portal to the world since I was a child, and I’ve always been engaged by the medium’s physical nature. Because I’ve subscribed to scores of magazines over the years, I’ve seen my share of subscription renewal campaigns. Frankly, I’ve rarely been impressed by a magazine publisher’s subscription renewal campaign. It’s often the same messaging … “We want you back!” or “Last chance!” and “Special offer. Act now!” But, when I recently received…
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A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased for raw materials such as paper and aluminum. There were several tangible reasons behind these printing industry price increases, and in this post, we’ll take a closer look at them. Paper market allocation In a short amount of time in the first half of 2018, paper mills were on “allocation.” …
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