How to Connect with B2B Catalog Buyers
To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet their specific profiles. This is true whether your customers are consumers or other businesses. The common denominator is that you’re dealing with humans who respond […]
Walsworth announces Tripp Walsworth to join company
Marceline, Mo., Aug. 17, 2023 – Walsworth President Don Walsworth announced today that his son, Tripp Walsworth, will be joining the family company. Tripp Walsworth most recently worked as a Senior Account Manager with Lockton, the world’s largest independent insurance brokerage. Tripp will officially start with Walsworth on Aug. 21, joining the company with his […]
The Person Who Did the Catalog Before is Gone, What Now?
Businesses rely heavily on effective catalog management to showcase their products and reach potential customers, even in today’s fast-paced and digital world. Many use the same layout, graphics and other features in both their online presentment and their printed version. But what happens when the person responsible for creating and maintaining the catalog is no […]
A History of Trade Catalogs
Do you know much about the history of catalogs? Any idea of when the first catalog was printed? Want to take a guess before reading on? If you don’t already know the answer, you’re likely imagining the old Montgomery Ward or Sears Roebuck & Co. catalogs. If you do know the answer, congratulations! You’re officially […]
Challenges Within the Trucking Industry: A Closer Look at ATRI’s 2023 Analysis
The American Transportation Research Institute (ATRI) recently released its highly anticipated 2023 update to “An Analysis of the Operational Costs of Trucking,” providing valuable insights into the challenges facing the trucking industry due to the rise in operational costs. Today we will delve deeper into the key findings from the ATRI report, highlighting three critical […]
10 Qualities of Amazing Catalog Printers
Selecting the right printer is one of the most important decisions a B2B catalog marketer makes. So much is at stake, from costs and timing to your peace of mind. You want to get it right. No. You must get it right. To help, here’s some practical advice in the form of 10 qualities of […]
Why B2B Printed Catalogs Are Making a Big Comeback
Not that they ever went away. Business marketers have relied on printed catalogs for decades to generate profits. But the pandemic had an impact on the B2B sector as more people worked from home. This caused a migration to digital media. Yet in a strange twist, the heavier reliance on digital media opened new doors […]
Making the Most from Your Catalog Mailing
With the United States Post Office changing to bi-yearly rate increases and the drastic rise in paper costs, making the most out of your catalog mailing has become invaluable. Finding ways to stretch marketing dollars has become a necessity. One of the first places marketers are looking to make good decisions is on their mail […]
6 Things Printed Catalog Marketers Need to Get Right
You’re wearing multiple hats and you’re spread way too thin. We understand. And part of our mission is to make it easy to do business with Walsworth. That’s why we’ve narrowed down the six things you need to get right for better printed catalog results. There are others, to be sure, but getting a grip […]
Concept to Catalog: Get Printed!
So you’re thinking about creating a printed catalog… what do you do? We’ll walk you through the process! Starting Out However you do your initial research – seeking recommendations from friends, a Google search, or picking up the phone – your initial contact with your printer will most likely be a sales representative. Sales representatives […]
