How Digital Editions and Print Magazine Can Benefit Each Other
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the opposite direction – put their publications online in lieu of printing them. Either move is to your company and consumer’s disadvantage. The combination of digital […]
What’s Happening with Paper Right Now?
You may have heard about some issues that the printing industry is having with paper right now. In this blog, we’ll take you through some specifics of what’s going on, how we are working through it and what you can do to help us make sure you get what you want. How Paper Mills Work […]
Lions and Tigers and Postal Increases? OH MY!
On Monday, July 19, the Postal Regulatory Commission approved the rate increase scheduled for Aug. 29, 2021. Other than the increase that hit in January, this is one of the biggest increases mailers have seen in years. With the average increase ranging from 6.808% to 8.804%, this increase will significantly affect yearly preplanned budgets and how […]
Text Marketing: Not Just for Flash Sales
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer products. Some of them read as spam messages — and some actually are. Unlike marketing emails — many of which often are never opened, let […]
Words of Wisdom Webinar: The Duotone Effect
We know it’s hard to keep up with design trends and even more impossible to learn how to replicate all of them. It is increasingly complex with many trends going in and out of style constantly, and you may feel like it isn’t worthwhile to learn each new technique. However, some design trends perpetually cycle […]
Walsworth Wins Best of Show – Gold at GraphEx Awards
As a company, we are honored to be the printer for so many extraordinary partners. Our people take pride in the projects we’re entrusted with, and quality is always our goal. We’re happiest when our customers are satisfied with our work. But we don’t mind earning external validation on occasion in the form of printing […]
Three Steps to Succeed with Reverse Publishing
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That’s where reverse publishing can […]
Making A Media Kit
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media kit should provide everything a news organization or advertiser needs to jumpstart a conversation with you. It’s an important first impression that should outline the […]
Five Considerations for Your Catalog
Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like Ikea decides to discontinue their print catalog. The reality, of course, is that many companies can and still do benefit from a print catalog, one […]
Writing Effective Marketing Emails
Email marketing has immense power when it comes to nurturing leads and building sales relationships. However, that power is only realized if your audience actually opens the email. There’s so much more that goes into email marketing beyond the text itself. Conceptualizing the campaign and building your contact lists are challenges in their own right. […]
