Walsworth Blog

How to Harness the Power of Case Studies

When marketing your products or services, don't neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else's experiences.

Potential customers won't rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than your press releases, white papers and blog posts can do. In this format, the case study tells a story, much like a newspaper feature story, with a narrative that personalizes your company and what it offers.

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7 Key Ways LinkedIn Can Help Your Business Reach Your Audience

If you're not actively using LinkedIn for your company's marketing, you're missing out on a huge potential audience.

LinkedIn is the third-most popular social networking site behind Twitter and Facebook in terms of unique monthly visitors. Some 255 million people visit the site each month, ranging from individual employees to leaders of business.

Here are seven ways your company can utilize LinkedIn for marketing to reach and engage your audience:

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Key Components of Successful Marketing Campaigns

Targeted social media and email connections can be powerful drivers to lead your next successful marketing campaign.

While people may be communicating more and more through text messages and social media messaging, email still matters. Since half of the people who read email do so on mobile devices, make sure your content and your sites are optimized for mobile while still looking fine on desktop computers.

People on social media are looking for content that is entertaining, useful, informational and/or enlightening. If you fulfill a need or desire they have, you are of value to them. That can lead them to be more supportive of your company, its mission and its brand and, hopefully, by extension become more interested in your products and services.

The key of a communication-driven campaign is to coordinate the different elements so that all the pieces of the puzzle fit together to show the big picture of your campaign.

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How to Spark Interest With Effective Blogging

Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your sites, and you can do it with storytelling rather than selling. Blogging effectively can reap significant rewards.

Reach the readers you want to engage by using these tools:

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How to Increase Event Engagement with Live Tweeting

Live-tweeting, whether done from the Academy Awards, a college hockey game or a conference, ensures that event news is timely and capitalizes on the energy of what's happening. Live tweets can pull in new followers, raise more interest in your association and increase your influence within your area of interest. But like any collection of information, it should have a coherent purpose and adopt a basic structure.

Here are some of the reasons you should be live-tweeting your events:

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