Save Your Magazine Big Money
People are always looking to save money, and it’s no different for niche magazine publishers. Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation…
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How Publishers Can Drive Revenue With a Content Hub
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped…
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Announcing an exciting new ebook for associations!
Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook…
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Raking in Revenue through eCommerce
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super…
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How Publishers are Driving Revenue Through Analytics
You may be missing one key to growing your publication’s business: analytics. There are plenty of reasons you may not be using them. “I don’t like numbers.” “They don’t tell…
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Managing the Mix of Print and Digital Communications
More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit…
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Monetizing Video for Your Printed Publication
Publishers may be under-utilizing a platform with huge potential: video. In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference…
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Increasing Revenue by Attracting Whales with Premium Content
In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers. Rob Ristagno,…
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How to Improve Association Member Retention to Increase Revenue
“Duct tape,” said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization’s successful member retention program. All kidding aside,…
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How To Engage Millennials and Boost Association Membership
In their book, “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures…
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