Technical Support Can Help Your Design Staff Shine
Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes. And when you’re…
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Strengthen Your Association Brand with a Style Guide
Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs – if your association produces any of these, you probably have staff members creating copy content every day. And, your writers…
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How Paper Choice Reflects Your Brand
Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating…
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Audience Engagement Insights from #NicheConference
There’s a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing’s line of magazines – frustration. Frustration prompted Peschke to start a magazine with the…
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How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember…
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How Digital Presence Assessments Impact Business Priorities
“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated…
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Postage Rate Update: Cuts Set For April 10
What’s Happening?During the past few weeks, much has been written about postage rates decreasing on April 10, 2016. You may recall that the last postage rate increase in January 2014…
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Save Time with Social Media Management Tools
You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments…
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Create LinkedIn Influencer Groups to Boost Your Association Engagement
If you’re looking to boost your association engagement on LinkedIn, your best sources may be all around you, in the wisdom of some of the most talented people within your…
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Leveraging Medium To Extend Your Blog Reach
Like many people in business, you’re probably trying to stay on top of developments in social media that can help you reach your audience. So, if you haven’t yet tried…
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