Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today’s consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and consumer like real, human stories. “Make sure your brand has a story with a human touch,” Randy Soderman of Soderman SEO emphasized to Forbes. “Showing…
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Making a Way for Higher Education – Walsworth Scholarship Program
This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, Walsworth is committed to making a difference. In addition to the commitments made in each community, Walsworth also sponsors a scholarship program for the children and grandchildren of employees. Through this program, started in 1984, Walsworth has awarded 210 scholarships…
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Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos making it big. If you scroll through the account of Charli D’Amelio, who has almost 140 million subscribers and was the highest-paid TikTok star of…
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Walsworth: A Story of Vision, Values and Commitment
On January 16 of 1937, Walsworth Brothers Printing Company opened its doors to the town of Marceline, Missouri. As a company, Walsworth would adapt its products and processes, acquire new facilities to account for growth, and survive market crashes and wartimes alike. The origin of Walsworth, however, is a testament to commitment and community. What began as a love story between Don Walsworth and Joy Kendrick became a love story between the couple and their budding community of Marceline. Hello,…
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Walsworth Print Jobs Win Gold, Two Best of Category Awards at GraphEx Awards
Walsworth was proud to accept two Best of Category prizes, as well as a Gold, last Thursday evening at the PIA MidAmerica GraphEx – Graphics Excellence Awards ceremony, held at the College Basketball Experience in downtown Kansas City, Missouri. The annual event by PIA MidAmerica celebrates and recognizes quality print from Missouri, Kansas, Oklahoma and Texas. Best of Category Two of the three pieces Walsworth submitted received a Best of Category recognition. The alt-cover version of Van Richten’s Guide to…
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4 Ways to Deal with USPS’ New Postage Rate Increases
On April 6, the United States Postal Service (USPS) filed a rate increase to take effect July 10, 2022. While this doesn’t come as a surprise, it does appear to be another higher-than-historic raise in rates, and on average, mailers can expect to see a postage increase of 6.5%. With this being the third increase in a row with a high average rate increase, I thought I would share how the USPS comes to this percentage and discuss a few…
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