What Was on Your Mind in 2019? And What Does That Mean for 2020?
It’s the start of a new year – and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new era. We took a look at some of our most-read blog posts from 2020 and took a look at what that interest means as we go forward into 2020. LinkedIn How and why should my organization use LinkedIn? Despite having been around since 2002, it keeps evolving and the way…
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Why and how to help your advertisers with their marketing
More magazine publishers every day are discovering that advertisers want and need more from them than ads. They need the strategic thinking that only publishers have the knowledge and experience to provide. “We are in the next phase of evolution in marketing and publishing,” according to Omeda, a company specializing in gathering and segmenting audiences for media companies. Omeda concludes that, to generate revenue, publishers “have the business structure set up and the capabilities needed to effectively target the right…
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What We’ve Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience’s attention. So, when someone here at Walsworth gets an eye-catching piece in the mail, we like to share. One mailer that’s been showing up at households across the United States is Amazon’s holiday catalog. Geared toward kids, this catalog features several fun details that made it stand out from the rest of that day’s mail. As one of the largest retailers on…
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Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of enrollment is just one of the many obstacles professional associations have to navigate. Here are a few of the trends we see as associations search for solutions that work. Innovation The 2019 Membership Marketing Benchmarking Report found innovation to be an important factor in positive membership trends. The associations with…
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Four Advantages of Using LinkedIn
LinkedIn has evolved so much in recent years that it’s time to stop thinking of it as just a social site for recruiting or networking. True, it did start out with a primary aim of linking employers with potential employees, providing a place for individuals to post resumes and offer referrals and for employers to post current job openings. Since then, however, LinkedIn has evolved into a much more robust tool that can and should be used for so much…
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What’s New in Adobe Creative Cloud
Adobe released new apps, along with new features in existing apps, on November 4. Although many apps got updated, we are going to primarily focus on Adobe® Photoshop®, Adobe® Illustrator® and Adobe® InDesign®. While there are a lot of new features and enhancements, I recommend waiting to update your apps until there is some time to identify and work out any bugs, if needed. What’s New in Photoshop (Desktop) New features include: Cloud Documents, Improved Presets, New Object Selection Tool,…
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