How to keep your mailing list clean AND save time and money
In 2019, the population of the United States has reached approximately 329.5 million. About 40 million of those citizens have changed or will change their home and/or business address. That’s about 12 percent of Americans. It’s a significant number and brings up a good reason to make sure your mailing list is clean: You’ll cut costs and delivery time. The benefits of good mailing list hygiene Good data on your mailing list can offer real benefits for your magazine’s efficient…
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Our Commitment to Customer Experience
One of the ways Walsworth commits to an excellent customer experience is through employing the best in the field. Mail Operations Manager Lucas Vandermolen recently completed the Periodicals Professional certification training from the United States Postal Service. Completion of this course ensures Vandermolen has the most accurate, comprehensive knowledge of periodical magazine mailing available. Standing Out Vandermolen traveled to the National Center for Employee Development in Norman, Oklahoma, for three days of training in August. “That’s where the USPS provides…
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USPS Proposes Postage Rate Increase
The United States Postal Service filed notice this week proposing an increase in postage rates. If approved by the Postal Regulatory Commission, the rate hike would take effect Jan. 26, 2020. What does that mean for me? The average price increase for mailing services by the USPS would be about 1.9 percent overall, but will vary by class and category of mail. Below is information on proposed consumer pricing. We will post more information on retail pricing as we are…
Read MorePostal Potpourri of Potential Changes You Need to Know
Boy, a lot of exciting things are going on right now with the U.S. Postal Service. Let me share a few important tidbits that may affect you: Recently, the United States opted to stay part of the Universal Postal Union, or UPU, which handles international mail. The decision to possibly leave was based on the feeling that the cost of terminal dues was not shared equally among all nations. The compromise that was made to keep the U.S. in the…
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Walsworth Customers Win Gold Ink Awards
Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We’re proud to announce that 12 Walsworth-printed titles were awarded a 2019 Gold Ink Award from Printing Impressions. Congratulations. Gold Event Programs, Country Music Association Awards Specialty Magazines, Sheetfed Press, STRUNG Magazine Silver Business Catalogs, Web Press, Klein Tools Catalog Bronze Book Covers, Timber Creek High School 2018 Yearbook Posters,…
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Are Magazine Apps Dead?
Many associations have used them over the years. You know the type – those flipbooks with the nifty “swoosh” page turning sounds, with the exact same content as your print magazine, with per-page fees? Yes, those are on their way out. If they’re not dead already, they’re fast on their way to retirement! Magazine apps have waned, in large part, because the computer that once fit well on top of our desks now fits quite nicely in our pockets. This…
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