New Web Printing Press Up and Running
Installing a new printing press is a big deal. It’s not like replacing the printer at your business office. Machinery like the new Sunday 2000 web press installed in our Saint Joseph, Michigan, facility takes months of planning and work. The work started in April of this year, when the pad was prepared. The new press is so big and heavy that the floor beneath it has to be reinforced with concrete and rebar. “So it doesn’t sink, doesn’t vibrate,…
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How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there’s a special challenge to drawing traffic from non-members. How do you get people to your website who aren’t in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits in their children. Another association that does well is the American Academy of Dermatology. When I searched “skin cancer,” the AAD’s information for the public…
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Our Work with The American Academy of Pediatric Dentistry
Our latest case study dives into the solutions we provide The American Academy of Pediatric Dentistry, including print, app creation, eCommerce and fulfillment. Walsworth spoke with AAPD Senior Publication Director Cindy Hansen about how Walsworth is able to meet the specific needs of her not-for-profit professional association. About the AAPD The AAPD supplies content to three different audiences: professionals looking for specific information on pediatric dentistry (like information on how to complete a specific oral surgery for children), a broad…
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Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry read. You know, like reading legal documents, the kind where you must be very awake. Much to my surprise, it was actually a pretty enlightening…
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Walsworth and its customers win big under the big top at PIA MidAmerica GraphEx Awards
Late last month, PIA MidAmerica held its annual GraphEx Awards ceremony at the Uptown Theater in Kansas City to celebrate outstanding achievement in printing. PIA MidAmerica’s Graphic Excellence (GraphEx) competition has been in existence since 1989. This year’s awards show on April 25 featured a circus theme of “Big Top – The Greatest Print Show on Earth.” The competition has more than 300 categories in three different divisions. Divisions are determined by size of company; Division I – Small Firm…
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The Industry-Focused Event Every Association Publisher Should Attend
Think of all the events geared specifically toward helping associations and association publishers find success. How many did you come up with? There aren’t many. That makes Association Media & Publishing’s annual meeting all the more special. It’s one of the few events that can help associations in their endeavors to grow memberships and keep members engaged. It is one of the few events focused on immersing attendees in association success models, best practices and insights from industry peers. The…
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