Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we’ve prepared a list of trends to help you reach and engage your target customers. Building trust A common thread that seems to be running through…
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Member Storytelling – An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We’ve shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back for more. You’re already building networking time into your events. Arrange for some of those networking activities to be directed by members who have stories…
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One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They’ve been a portal to the world since I was a child, and I’ve always been engaged by the medium’s physical nature. Because I’ve subscribed to scores of magazines over the years, I’ve seen my share of subscription renewal campaigns. Frankly, I’ve rarely been impressed by a magazine publisher’s subscription renewal campaign. It’s often the same messaging … “We want you back!” or “Last chance!” and “Special offer. Act now!” But, when I recently received…
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A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased for raw materials such as paper and aluminum. There were several tangible reasons behind these printing industry price increases, and in this post, we’ll take a closer look at them. Paper market allocation In a short amount of time in the first half of 2018, paper mills were on “allocation.” …
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Where Does Your Mail Moment Occur?
Do you always do certain things in your life in the same place? I know, weird question. Let me tell you what I mean. Recently, the post office sent out a marketing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three generations (ages 18 to 75) that asked different things about the in-home mail experience. It was filled with stats. For instance, Millennial’s consider a package more important than other mail. They are also more…
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A Celebration of Walsworth’s Key Resource – Our People
Ask most any employee in one of Walsworth’s Marceline or Brookfield, Missouri facilities, and they’d likely be able to tell you that the company’s Master Printers program is a celebration of dedication and experience. Decades ago when a graphic arts association closed its doors and their Master Printers program ceased to exist, Walsworth decided to continue and expand upon the program. Walsworth’s Master Printers program recognizes employees for their performance and length of service to the company. Awardees represent all…
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