Walsworth Blog

Print Resurgence, Digital Decline Leaves Room for Both

The prognosticators who proclaimed print was dead had it wrong. Dead wrong.

Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical book, catalog, newspaper or magazine. Not only do significant numbers of people prefer reading print publications, many of those who prefer digital editions, even younger people, also read printed materials.

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Leverage Twitter Ads to Drive Business and Engagement

With 500 million tweets sent each day by more than 300 million monthly active Twitter users — 80 percent of whom are using the platform on mobile devices — it's a no-brainer to use Twitter for business. But not all businesses are using their accounts to their best advantage.

While almost all of the top 100 global brands work to improve SEO with Twitter profiles, only half tweet at least once a day, which illustrates that the other half of the biggest companies in the world still have some room to grow, at least in the social media marketing department. Not only should companies on Twitter strive to send regular tweets, they should also make Twitter Ads a priority in their content marketing strategy.

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Align with Mobile Users Through Responsive Email

Email is a crucial part of marketing, and it's a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80 percent of users of these devices will dump your email if it's too hard for them to read.

Squeezed to fit a small screen — for example, a 4-inch smartphone or a 7-inch tablet — a message can be virtually unusable, with text too small to read, wide layouts crunched on a narrow display, and broken layouts. The responsive email tips below can help avoid ugly displays and ensure readability on mobile devices.

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Engage Millennials to Ensure Retention

If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation?

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Q&A with Don Walsworth, president, Walsworth, Inc.

With printing companies closing or merging at a steady rate, it’s becoming difficult to find companies that are American-owned, family-owned, experiencing growth and delivering innovative solutions.

Walsworth, however, is the exception.

Now in its third generation of ownership, Walsworth is positioning itself to continue offering value to its customers for many more years to come. Don Walsworth, president, represents the third generation and draws on his family roots to continue steering the company in a positive direction.

In this interview, Don explains how Walsworth helps customers be successful, the advantages the company offers and its goals.

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