Making the Most from Your Catalog Mailing
With the United States Post Office changing to bi-yearly rate increases and the drastic rise in paper costs, making the most out of your catalog mailing has become invaluable. Finding ways to stretch marketing dollars has become a necessity. One of the first places marketers are looking to make good decisions is on their mail piece. Knowledge of the ins and outs of mailing regulations and services available from the USPS can offer discounts to that ever-dwindling budget. When reviewing…
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6 Things Printed Catalog Marketers Need to Get Right
You’re wearing multiple hats and you’re spread way too thin. We understand. And part of our mission is to make it easy to do business with Walsworth. That’s why we’ve narrowed down the six things you need to get right for better printed catalog results. There are others, to be sure, but getting a grip on these six will pay dividends. 1. Get Your Data Right Every customer wants to feel understood, and it begins with data. Without an actionable…
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Concept to Catalog: Get Printed!
So you’re thinking about creating a printed catalog… what do you do? We’ll walk you through the process! Starting Out However you do your initial research – seeking recommendations from friends, a Google search, or picking up the phone – your initial contact with your printer will most likely be a sales representative. Sales representatives are typically knowledgeable about the print industry. At Walsworth, our commercial sales reps have been working in print for decades. With both substantial experience and…
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CreativePro Week with James Wamser
The highly anticipated CreativePro Week conference, a premier how-to seminar for creative professionals, recently concluded in Phoenix, Arizona. Taking place from June 5 to 9, the event drew more than 500 enthusiastic individuals both in-person and virtually eager to learn and be inspired. Walsworth was honored to be a sponsor at the event, which included a dedicated table where we could engage and network with fellow sponsors and attendees. One of our very own, James Wamser, took the stage during…
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The Educational Book Market: Trends, Growth and Future Outlook
Educational books are a crucial resource in learning. From textbooks to curriculum materials, the educational book market encompasses a wide range of materials. Today, we will delve into the significance of the educational book market, explore recent developments and trends, and provide insights into its future trajectory. Understanding the Educational Book Market Educational books are a crucial resource in learning. From textbooks to curriculum materials, the educational book market encompasses a wide range of products. Today, we will delve into…
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Reading Habits and Format Trends
New book formats have been rising and falling in popularity for decades now. But what exactly is meant by “book formats”? For our purposes, we’ll discuss electronic media, traditional print and graphic-heavy approaches. New entertainment options have been competing for both time and attention, but reading books has held its own as a pastime. Let’s look at what the numbers say about reading habits and book formats. Book Buying Habits by Month Books sales have a seasonality. Certain times of…
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