Four Engage Mobile Apps Receive AM&P Excel Awards
Walsworth is proud to announce that four of its association apps received award recognition in AM&P’s EXCEL Awards, which recognizes excellence and leadership in nonprofit association media, publishing, marketing and communications. An overview of each association and mobile publishing app is provided below. All share common goals: Combining content from various sources to make it available in one convenient place Increasing member engagement with interactive content and update alerts Providing analytic insights to understand what content members value most Be…
Read More
Behind the Scenes: Employee Spotlight on John Burgess
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. John Burgess officially joined Walsworth in May of 2009, although he’d been working with the company before that through a partnership with Walsworth Yearbooks. As Director of…
Read More
Summer 2018: it’s like Candy Land for association lovers
We’re on the brink of an exciting summer for associations! There are plenty of great events coming up through Association Media and Publishing (AM&P), and Walsworth will be along for the ride. The big eventAM&P’s big event of the year is happening this month! The 2018 Annual Meeting will be held June 25-27 at the National Housing Center in Washington, D.C. It’s a one-of-a-kind opportunity for the people who work in the association world. The 2018 Annual Meeting is a…
Read More
Ideas for Comprehensive Member Retention Programs
Why should someone join your association? And why should a member renew their membership? These are questions your association works to answer every day as it communicates its value proposition both externally, to the world, and internally to its employees, volunteers and membership. Answers to these questions will provide the basis for acquisition and retention programs that will help your association grow its membership. We describe several components of comprehensive member retention programs here. Identify Membership Motivation CategoriesUnderstanding member motivation…
Read More
Behind the Scenes: Employee Spotlight on Phil Archer
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Phil Archer came to Walsworth in May of 2017. Although he’s new to Walsworth, he brought a wealth of experience in the printing industry. Archer has been…
Read More
Is it time to reconsider co-mail?
You may have dismissed co-mail when it originated years ago, but with the recent hike in postage rates, now is a good time to look into cost-saving measures. Even if co-mail wasn’t right for you in the past, reconsidering co-mail could mean reducing costs for your publication. “The primary advantage of co-mailing is to reduce your distribution costs,” said Walsworth Mail Services Manager Kerry Still. His 20+ years of experience make him well-suited to explore the pros and cons of…
Read More