The State of Association Publishing
Publishing, at its core, is about creation and sharing of knowledge. For associations, the publishing team is focused on creating and sharing knowledge pertinent to the mission of that association. However, associations must acknowledge that the world is changing. Keeping up will require hard work, and many associations will need to make a fundamental change in the way they approach publishing. We detail the current state of association publishing below, and the need for change. The current situation Putting out…
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New Printing Press Improves Operations
Walsworth is proud to announce the addition of a new press to our facility in Marceline. The Heidelberg Speedmaster XL 106-8P, nicknamed “H6” by employees, was commissioned on Jan. 29, 2018. The addition of the new press is another testament to our continuous improvement program. We believe that consistent investment in new equipment allows us to keep printing high-quality material in an increasingly efficient and environmentally-friendly way. The new Heidelberg press brings a higher degree of reliability and productivity. “This…
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Behind the Scenes: Employee Spotlight on Kim Zahner
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Kim Zahner is going on 27 years at Walsworth. She’s a proud mom, active member of the community and dedicated employee. She took the time to answer a few…
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A Forum to Address the Unique Needs of Associations
The thousands of associations across North America serve a wide variety of members and have many different missions as they serve those members. Despite their differences, these associations face many of the same core challenges like recruitment, engagement and retention to name a few. Association Media and Publishing (AM&P) recognizes the special needs that unite these diverse organizations, and their Lunch & Learn Series provides associations with a platform to ask questions and learn from fellow association leaders. The Panelists…
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Repurpose and monetize existing content with a book
Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content. Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers. Getting Started The best place to begin is by reviewing the columns…
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Publishers Should Identify Niches to Increase Reader Engagement
“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do you please the greatest percentage of your readership most of the time? The answer: meet the needs of distinct niches to maximize your impact. You…
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